Sydney creative agency New Republique appoints Robert Hutchison in the role of strategy director

New Republique has appointed Robert Hutchison as strategy director as it transforms from pureplay digital to a full service creative agency.

With a 20 year career spanning branding, strategic planning and consumer insight, Hutchison is an exciting addition to the executive team.

Hutchison brings a wealth of experience working with brands and businesses across Asia-Pacific. Previous roles in marketing, advertising and research include TNS (APAC regional director, Youth) and DDB Worldwide Singapore (strategic planning director).

Says Hutchison: “Together with New Republique I’ll be creating a new strategy product and a range of services that go beyond digital to incorporate brand, media and data in a unified service offering. This will further set us apart from other agencies and ultimately benefit our clients as we create greater proximity between consumer, product and brand.”

Says Nima Yassini, agency CEO: “We’re thrilled to have Robert on board at this exciting time. His expertise will guide our strategic transformation as we integrate the complexity of digital with all brand communication channels for greater creative amplification.”

Hutchison has already begun working with New Republique’s clients and agency staff to diversify their product offering, a move that will see the agency become highly effective in all forms of communication.

Based in Sydney, New Republique was founded in 2010 and has collaborated with leading organisations including Coca Cola, Zurich and the University of Western Sydney.