Tourism and Events Queensland gives bitter rivals the chance to fall in love with the launch of ‘Date of Origin’ via SapientNitro Australia

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Both_hero shots.jpgEvery year, tens of thousands pack Suncorp Stadium to watch the State of Origin, with many blues supporters travelling from interstate.

 

SapientNitro Australia and Tourism and Events Queensland see this as a great opportunity for Queensland to show off its holiday destinations and prove anyone can fall in love in Queensland, even bitter rivals.

While New South Wales and Queensland battle it out on the field, eight single blues supporters from Sydney and eight single maroons supporters will have 80 minutes to hit it off at the very first Date of Origin.

 

Singles can enter via the Nova Win page by answering where their ultimate date in Queensland would be and why.

 

All winners will attend a pre-game event at Bacchus – a unique venue in Brisbane with a bar, restaurant and rooftop pool. They’ll also get VIP tickets to Game 3, an accommodation package and Sydney entrants will get free flights to Brisbane.

 

Says Ralph Barnett, SapientNitro CD: “What better way to turn years of bitter rivalry into a genuine love for Queensland? This unique format will be exciting to see unfold as we count down to game 3.”

Along with media partners Nova FM and mX, SapientNitro Australia launched the event to be held on July 9 at Game 3, Suncorp Stadium.

 

Client: Tourism and Events Queensland

Creative Director: Ralph Barnett

Art Director: Sarah Chernishov

Copywriter: Jon Pickersgill, Kirsten Twigg

Retouching/Design: John Shard

Account Director: Natalie Hocking

Account Executive: Pia Grose

Agency Producer: Melissa Ashman

Photographer: Jesse Smith

Radio Production: Cutting Edge

Media: UM

Media Partner: Nova FM