Tourism & Events Queensland to target Sydney-siders in new campaign via Brisbane Marketing

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Screen Shot 2014-06-27 at 9.34.14 am.jpgTourism and Events Queensland (TEQ) and Brisbane Marketing are making a major push to convince Sydney-siders they live in a bubble – and would discover more about themselves if they escaped for some time in Brisbane.

 

TEQ and Brisbane Marketing are launching the campaign as Sydney temperatures head to winter levels. Media communications agency UM Brisbane is orchestrating the push with events, activations and content agency Ensemble, as well as social media agency Society. The campaign also involves some tongue-in-cheek research through Pedestrian to draw attention to the frivolities of Sydney life.

Rosso.jpgThe campaign has included having popular DJ “Rosso” from KIIS FM whisked away to Brisbane to see a new side of his life.

 

UM is using Sydney metro TV and long-form digital content to drive awareness of the new work that is part of the ‘Give me Brisbane Any Day’ interstate marketing campaign.

 

In the research through Pedestrian, Sydney-siders were asked questions like – How green is your juice? How long are you willing to wait at Gelato Messina? How deep is your V-neck? and, How much do you value your relationship with your Yogi?

 

The campaign starts this week and runs for the next three weeks.