Tractor Design School launches new program focusing on user experience design in Melbourne

| | 3 Comments

Screen Shot 2014-06-18 at 1.06.56 pm.jpgFollowing the success of the existing industry mentor programs, Tractor Design School are introducing a new program focusing on user experience (UX) design.

Developed in direct response to a growing industry need for greater knowledge of the various elements of UX, the inaugural program kicks off next Monday, 23rd June in Melbourne. Running 2 nights per week for 10 weeks, the program has been created for designers who are looking to up-skill into the rapidly growing area of UX and service design. Students will learn user experience methods and techniques for user research, information architecture, cross-platform interaction design and processes.

Similar to Tractor’s long-standing programs in digital and graphic design, this new program will allow up-and-coming designers to learn from some of Australia’s industry experts such as James Noble, founder of the award-winning UX digital agency CarterDigital and Adam Schilling the national user experience design director at DT. All programs are supported by a host of leading agencies including Reactive, Mentally Friendly, Designworks, Studio Thick, Hoyne, End of Work, among others.

Tractor developed the course in response to a growing industry need for a greater knowledge of the various elements of UX. As a result of this need, some of Tractor’s industry advisory group devised a dedicated course, which would allow current aspirational designers to up-skill, cross-skill and learn from the industry’s very best. The program is unique in that it not only teaches skills, but also allows designers to network with industry leaders over the 10-week program.

Earlier this year, Tractor announced a significant expansion of its education model, to become more industry-focused and address the gap between current offerings and industry needs.

Tractor is led by David Trewern (who is also chairman and founder of leading digital agency DT), Ernst & Young ‘Entrepreneur of the Year’ finalist Ryan Trainor (who started Australia’s largest workplace training company, Franklyn Scholar) and leading visual communication designer and educator Simon Pemberton.