Whybin\TBWA Sydney ranked eighth most effective agency in the world in Effie Global Index; One Green Bean top individual agency in Australia at #28; Coca-Cola most effective brand
Effie Worldwide has announced today that Whybin\TBWA Sydney has ranked eighth in Effie list of the world’s most effective agencies. One Green Bean has ranked as top individual agency in Australia at #28. BBDO Worldwide has ranked #1 most effective agency network, WPP Group has ranked top holding group, Coca-Cola is #1 brand and Unilever is most effective marketer.
Whybin\TBWA Sydney has also ranked fourth out of the APAC agencies and first for Australia.
The Effie Effectiveness Index recognises the importance of marketing effectiveness by revealing which companies are the most successful at creating ideas that deliver results.
Says Paul Bradbury, CEO Whybin\TBWA Group: “Nothing matters more to us than delivering commercial impact for our clients. This plus the news that we have more finalists for the 2014 Australian Effies than any other agency, is very pleasing. It’s been a good week for Whybin\TBWA having also picked up a Grand Prix at Cannes.”