Adelaide United Football Club appoints cummins&partners as full service agency

cummins&partners has been appointed to the Adelaide United Football Club account at a hugely exciting time in the Club’s evolution.

cummins&partners will work with Adelaide United FC on the full range of agency services, from strategy to creative, to media.

Says Bronwen Gwynn-Jones, cummins&partners MD: “This is a wonderful opportunity for cummins&partners. We’re looking forward to sharing some brilliant strategic and creative thinking that will see the Reds become top of mind in the Adelaide community, and abroad.

“Adelaide United Football Club is a brilliant brand, brimming with talent, potential, passion and commitment. A likely partner for our agency.”

The nationally awarded agency has strong credentials in the sports arena, with Nike, Tennis Australia and the AFL Player’s Association amongst their clients.

Says Gwynn-Jones: “We will also bring strong expertise in sponsorship integration to Adelaide United, drawing on our experience for clients including Nike, St Hallett, Jeep and Fiat.

“We’re looking forward to working closely with the marketing team, Board members, key stakeholders and sponsors of the Club to build a brand that truly reflects the strong offering of the Club to the entire South Australian community.”

Club director, Bruno Marveggio said the appointment presented “a perfect opportunity to refresh and revitalise the Adelaide United brand.

“We are delighted to be working with this top agency. cummins&partners provides the perfect combination of industry experience, local knowledge and creativity needed to create something special for the Reds.

“We look forward to a strong partnership and to bringing Adelaide United to the forefront of everyone’s mind in Adelaide.”