Blue Mountains International Hotel Management School launches new digital campaign via Bloke

The Blue Mountains International Hotel Management School (BMIHMS) has partnered with Sydney-based creative agency, Bloke, to reach out to future students on an international level via a new digital campaign.

The campaign features Instagram style imagery from previous students – now working all around the world – showing how BMIHMS helped them to ‘Live the Dream’.

Highlighting the variety of amazing opportunities at the fingertips of graduating students, Bloke reached out to alumni to create the campaign, which will appear around the world.

Says Gabrielle Green, marketing manager for BMIHMS: “This idea engages students from many different backgrounds across the globe. We are very excited to be launching this new campaign with Bloke.”

Says Mike O’Rourke, creative partner at Bloke: “We wanted to highlight the impressive results of the school foremost. With so many graduates working in enviable positions in beautiful places and spaces around the world and social media acting as such a powerful format to connect people.”

The creative campaign is currently running across digital formats throughout Asia Pacific.