Bose Australia launches campaign to support emerging Aussie talent via OMD and Zeno PR
Bose Australia has launched a creative development fund to find, promote and nurture Australian talent, with a $20,000 grant up for grabs for one exceptional individual via OMD and Zeno Public Relations.
The grant will be offered to a gifted Australian to further develop their craft, which may include mentoring sessions with experts in the field, production funding, education, talent management and more.
OMD is leading the social media outreach for the campaign, and has developed a microsite, listenforyourself.com.au for the program, while Zeno Public Relations is spearheading influencer outreach and video content.
The program promotes the release of the new Bose SoundTrue on-ear and around-ear headphones and the Bose FreeStyle earbuds with a series of short, inspirational films featuring home-grown Australian talent.
The engaging stories of household names such as R&B and soul singer-songwriter Guy Sebastian, DJ and producer Tigerlily, Sydney street artist Beastman, surfer/photographer Cloudy Rhodes, Sydney artist Jess Bush and graphic designer/blogger, Morgan Tait, will be shared throughout the campaign at listenforyourself.com.au to encourage up-and-coming talent to share their own stories.
Bose has been at the forefront of design and sound quality with innovative and unique new products since the company’s inception. Bose Australia’s director of marketing and Bose Direct, Max Sides, said the competition aims to identify and commend the unique talents and abilities of Australians, something that resonates with the SoundTrue and FreeStyle target audience of millenials.
Says Sides: “Bose has been celebrating excellence since 1964 and with the Bose Creative Development Fund we’re aiming to reach our audience with interesting, shareable content by engaging them with unique stories told by those who excel in their chosen field. Each of the stories shows the individuality of each person, their passion to do something different and not simply follow the crowd, and the role that music plays in their journey.”
OMD social director, Jez Clark, said the program is a great initiative in which the eventual winner stands to gain a lot more than just a cash prize.
Says Clark: “The maths weren’t hard – a brand with heritage in excellence, talking to creative and connected youth – Bose’s nurturing of this talent was a natural fit. The Creative Development Fund gives Bose real licence to build a deeper relationships with this audience. Our job was simple – inspire them to enter and make it easy.
“Alongside the ambassadors, partnering with sites such as Buzzfeed allowed us to create socially rich and sharable content that enthused and motivated the audience to enter. Making this easy was also key and was why we opened up to users being able to simply hashtag a soundcloud track to enter.”
The competition is open nationally to anyone who has a talent to show with submissions online at listenforyourself.com.au. Winners are selected weekly for a Bose Prize Pack valued at over $800 AUD before final judging on September 17th.
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