Caltex is ‘with you all the way’ in major brand campaign launch via Leo Burnett Sydney

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Screen Shot 2014-07-30 at 11.05.53 am.jpgCaltex Australia has launched its biggest brand-focused work in more than a decade with a campaign from Leo Burnett Sydney that honours the many ways Australia’s leading fuel supplier keeps the country – and the economy – on the go every day.

 

The “With you all the way” campaign uses a gradually building soundscape that captures the myriad ways Caltex fuel enables Australians to go about their daily lives.

Screen Shot 2014-07-30 at 11.06.29 am.jpgWith you all the way launched with a 30 second TVC airing nationally yesterday, 28 July with the campaign also set to run across digital and outdoor.

 

Says Edward Goff, head of brand and product marketing, Caltex Australia: “Caltex’s reliable supply forms the backbone of the Australian economy. We fuel the cars, trucks, trains, boats, buses, planes, farm and other heavy machinery that not only make Australians productive, but keep us connected, fed, healthy and, ultimately, prosperous too. Caltex truly is with customers all the way.

 

“We’re honoured to play such a key role in the daily life of the country – and, after a 10 year break, we’re proud of the new campaign that highlights our special connection with all Australians.”

 

Caltex - With you all the way - Outdoor - Leo Burnett Sydney.jpgSays Andy DiLallo, chief creative officer Leo Burnett Sydney: “This campaign goes beyond fuel in a tank. It’s about what that enables people to do – it’s about how it drives our nation, not just our nation’s vehicles. The layered approach to the creative reinforces just how the Caltex brand helps take more Australians to more places than any other every day.”

 

Client: Caltex

Creative Agency: Leo Burnett

Chief Creative Officer: Andy DiLallo

Creatives: Brad Grey/Vince Lagana/Grant McAloon

Agency Producer: Renata Barbosa

Production Company – The Sweet Shop

Director – Noah Marshall

Producer – Tony Whyman

Managing Director – Wilf Sweetland

Executive Producer  – Edward Pontifex

DOP – Ryley Brown

Editor – Drew Thompson

Post Production – Method Studios

Sounds Design & Music – Nylon