Carlton Draught brings back the iconic ads and white can of the 70s to celebrate 150 years
Handle bar moustaches, short shorts and some questionable mid-riff tops take centre stage in a heritage TV commercial, which has come back on air to celebrate the 150th anniversary of Carlton Draught – The Amber Jubilee.
Clemenger BBDO Melbourne has adapted an archival Carlton Draught ad originally created by George Patterson in the 1980s as a way to celebrate the brew which began in Melbourne pubs back in the 1860s.
Says Mick McKeown, Carlton Draught’s marketing manager: “The ad will run throughout July and gives people a great glimpse of our past, questionable fashion and all.”
The ad was slightly refined from its eighties version to talk about the release of the cans, available for a limited time as part of the 150th anniversary celebrations.
Says McKeown: “The white can would be burned into the memories of many of those old enough to drink in the late seventies and early eighties.”
The white can was eventually phased out for a more modern look in the late 80’s.
Says McKeown: “The replica white cans have been released as a tip to the history and heritage of Carlton Draught however the liquid is the same great tasting Carlton Draught consumers enjoy today.”
The heritage cans will be available throughout July or until sold out in Liquorland and First Choice. The ad will be on air on Channel 7 throughout July.
12 Comments
Hopefully they are being sold at 70s prices.
Shoulda gone 4:3
Hope Clems have their check book ready because one featured talent wants to know why they haven’t received any money. Might be an old spot but even Normie Rowe still gets paid royalties for his early work!
As usual you Aussies are stealing our shit and claiming it as your own. Steinlager brought back their white can when it was their anniversary yonks ago
PRIng a crap edit of someone else’s work?
You’re having a lend..
This is the worst bit of work Clems have done for CUB…the worst.
It’s a retro can. They run a retro ad. Simple and to the point.
Not sure why haters gotta hate here.
Reckon it’s some fun and way better than that bobble-head cc’s rubbish.
is this retro, looks pretty much as australia is from where i’m sitting…
This has got to be the final nail in the coffin for good work on CUB at Clems.
Now they aren’t even trying to do average ads of their own, just running someone else’s old ads.
A sad sad situation.
It might be worth crediting the agency that did the original work, and all the famous CUB ads until a few years ago.
I get it but I don’t.
‘Celebrate 150 years of Carlton Draught with our replica 1970’s can’.
So you want me to celebrate 150 years with something that was made around 40 years ago.
Hmmm.
Does anyone know who the guy with the moustache is?