CommBank media account up for grabs

cba_logo.jpgCommBank has today announced it will put its media account out to pitch, following a six-year period since its last formal agency review.
Says Vittoria Shortt, chief marketing officer, Commonwealth Bank: "We have enjoyed a successful relationship with Ikon for the past 15 years. As a key partner, they have made a significant contribution to our business.
"In the six years since our last agency review, both the media landscape and our brands have evolved which has prompted our decision to explore the market."
The agency review applies to various businesses across the CommBank Group and will take place in the coming months. Ikon Communications will be included in the process.

Leave a comment