Commercial Radio Australia + Eardrum Australia unveil new industry app that lets users create their own radio ad via Cobra Radio Brewery
Industry body Commercial Radio Australia has teamed up with international radio and audio specialist agency Eardrum Australia and Brussels-based Cobra Radio Brewery to create the Sirens EarApp – an iPhone and iPad app that allows users to create their own demo radio advertisements.
Created by Cobra founders Christophe Cossement and Raf Debraekeleer, the Sirens EarApp has been optimised for iPhone 5 and allows users to quickly and simply make a demonstration radio ad to bring a concept or script to life. Users can choose the length of their ad, record the script, add sound effects and musical accompaniments and within minutes create a demo radio ad.
The Sirens EarApp was previewed to media, advertising agencies and radio stations at the 2014 Siren Awards in Melbourne and is now available to download free on iTunes.
Commercial Radio Australia chief executive officer Joan Warner praised the ingenuity and originality of the app.
Says Warner: “The Siren Awards are about promoting the best in radio advertising and the Siren EarApp is another industry initiative to encourage the use of radio advertising and simplify the process from idea to inception.”
Eardrum Australia founder and director Ralph Van Dijk (pictured) said the Sirens EarApp was a way for agencies to capture radio advertisements in their most raw and unfiltered form.
Says Van Dijk: “Radio ads are in their most fragile state when in script form. Lines are added, gags are missed and great ideas thrown out.
“This app lets you make a quick and dirty demo so you can evaluate and present your idea in the form it’ll ultimately take. It’s also a hell of a lot of fun after a few beers!”
In addition to the Sirens EarApp, Commercial Radio Australia will also be distributing a Sirens
8 Comments
Love Ralph, love the idea. Keeps crashing for me, though. I’d also lose the intro screen every time it launches.
Not working. Fix it first.
Stupid! Why? Next…
Brilliant app guys, well done! Works fine on my iPhone 5.
Hi guys – it’s optimised for iPhone 5. But if that’s what you’re using and you’re experiencing issues, please tell us more at production@eardrum.com.au.
Also if you want to skip the intro, just touch the screen!
The Eardrum Team
Brilliant app guys, well done! Works fine on my iPhone 5 even though I say so myself!
Guys, is there any chance this app will be available in other countries? We just spotted this in South Africa, and everybody in the office wants to download it.
Hi William, yes South Africa is next cab off the rank. We’re talking to your RAB and it should be released in a month or so.