Danny Higgins leaves McCann Singapore as Ali Grayeli takes over as executive creative director

Danny Higgins_2.jpgAli Grayeli.jpgMcCann Worldgroup Singapore is making another change at the top of the creative department with Senior Creative Director Ali Grayeli (pictured right) taking over sole responsibility as Executive Creative Director from Aussie expat Danny Higgins (left), who has exited the agency.

Higgins joined McCann Singapore overseeing creative on a number of local and regional pieces of business but took over as ECD from Todd Waldron in 2012 when Waldron moved sideways within the group to run Craft. Waldron had only joined McCann as ECD in April 2011.

Grayeli has 17 years working in in the industry with brands in China, Europe and North America picking up a gold pencil and a silver lion in the process. He has worked on global brands such as Nintendo, Nike, Playstation, Mitsubishi and Dove.

Higgins told Campaign Brief Asia that he has been looking at his next step for some weeks and had already had a few good discussions. More on this story when we get official news from McCann.

Leave a comment