David Johns' 'Buy My Barina' film for Cancer Council Australia reaches over 1 million views

Screen Shot 2014-07-23 at 10.34.15 am.jpgSince the launch of Sydney adman David Johns' 'Buy My Barina' Twitter campaign for Cancer Council Australia, the online video has reached over 1 million views on YouTube.

The campaign involves Johns selling his 1999 Holden Barina via Twitter. The Barina will be auctioned for the charity Cancer Council Australia.



MD said:

If this was paid for by Holden its genius.

I Get It! said:

So if you rip off a guy's Buy My Volvo ad, but you're doing it for "cancer" then that makes it alright?

Maybe it does, but it doesn't make it PR-worthy.

Malcolm said:

Shit that's right. Gees what a poor rip-off this is too. Volvo was written with class and talent.

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