Hell Pizza holds Australia’s kangaroos hostage in a new campaign via Barnes, Catmur & Friends
July 3 2014, 9:50 am | | 15 Comments
After Hell Pizza’s Rabbit billboard sent the Internet into a tailspin, Barnes, Catmur & Friends, Auckland was tasked to follow it up with the next offering in Hell Pizza’s ‘Wild’ range – Kangaroo.
Via a billboard in Sydney and an amateur hostage video, Hell Pizza has held Australia to ransom with a list of unreasonable demands. Daniel Barnes, creative managing partner assured us no real kangaroos were harmed in the making of the video, but there’s still time.
Creative Managing Partner: Paul Catmur
Creative Managing Partner: Daniel Barnes
Creative: Brad Stratton
Creative: Rob Longuet-Higgins
Creative: Rob Cook
Producer: Shayna Armstrong
Account Director: Meredith Maclean
Group Account Director: Luke Farmer
Director: Jarrod Wright
DoP: Jason Crane
15 Comments
Guys, it looks like an award school student photoshop that outdoor in situ.
Does it really exist?
SO LAME compared to other Hell Pizza work
Tastes as shit as their actual pizza
This’ll go down a treat in NZ. Those sheep-fuckers hate us.
God that’s awful. Not vaguely humourous.
Jesus, now you’ve taken out the lady and retouched a tree branch in there?
It looked less fake before. Get your shit together lads.
new zealand…constantly living in the shadow of Australia…suffering from small man’s syndrome.
These are shithouse
These will get a grande prix at their shit axis awards – that’s how shit NZ is at advertising.
ha hah ah h ahhahahaha hha ha ha ha NZ you are so clever.. No, really! ha ha ha
Hate is a strong word. We just don’t really care about you, much.
These reactions are just the reactions my comrades back home were after. Perfect
Go the All Blacks!
@all above commenters.
You sound like old, whinging, burnt out, hand-wringing, negative-nancy killjoys.
It’s pretty fucking good for a ‘challenger’ pizza brand.
Haters gonna hate.
Unfortunately this will go down a treat in UN ZID. They seam to have a deluded belief that we actually give a shit about this kind of stuff. Fortunately for us it won’t make any headlines over here (any meaning, anything other than today tonight etc). On the other hand if an Aussie pizza company decide to put up a “provocative” outdoor that showed a kid napped Pukeko* They would send in the Haka and really fuck us over.
*Pretty fucking obscure kiwi bird. They don’t have anything other than birds.
Unfortunately this will go down a treat in UN ZID. They seam to have a deluded belief that we actually give a shit about this kind of stuff. Fortunately for us it won’t make any headlines over here (any meaning, anything other than today tonight etc). On the other hand if an Aussie pizza company decide to put up a “provocative” outdoor that showed a kid napped Pukeko* They would send in the Haka and really fuck us over.
*Pretty fucking obscure kiwi bird. They don’t have anything other than birds.
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