Lotto NZ transforms Kiwis' day with a scratch in the latest campaign spots via DDB New Zealand

Screen Shot 2014-07-24 at 12.49.34 pm.jpgThe latest campaign from Lotto NZ by DDB shows that with a quick scratch and a bit of luck Kiwis can win instantly with Instant Kiwi.

Says Kelly Millier, Lotto NZ head of brand and communications: "These spots are a fun way to show the fact that playing Instant Kiwi can add a little thrill to your day. And, let's be honest, who doesn't enjoy a bit of a thrill in their lives?"

VIEW THE PARTY SPOT
VIEW THE BALD SPOT
VIEW THE KITTENS SPOT
VIEW THE ALARM SPOT
Screen Shot 2014-07-24 at 12.50.02 pm.jpgSays Shane Bradnick, DDB executive creative director: "A simple scratch may not really turn your workload into kittens or your bald spot in to a Fabio-esque hairdo, but it's a fun way to show you could win a shed load of cash and change your life in an instant. And to think, we've always been told no good comes from scratching things."

This campaign is designed to remind Kiwis they can instantly transform their day with a little scratch and showcase some of the latest tickets available - at any one time there are 16 different tickets on sale.

The first 15" spot in the series, Party, has launched on TV with the remaining three, Bald, Kittens and Alarm, launching later in the year.

DDB NZ
Executive Creative Director: Shane Bradnick
Senior Art Director: James Conner
Senior Copywriter: Christie Cooper
Group Business Director: Nikki McKelvie
Senior Account Manager: Katya Urlwin
Head of Planning: Lucinda Sherborne
Planning Director: David McCallen
Agency Executive Producer: Judy Thompson
Agency Producer: Rosie Grayson
Media Agency: Spark PHD
Creatives - Kat Tadaki, Simon Neumegen, Kiran Strickland, Jian Xin Tay
 
Lotto NZ
Head of Brand and Communications: Kelly Millier
Senior Brand and Communications Manager: Keri Merrilees
Brand and Communications Manager: Genna Duff
 
Production
Prod Co: Finch
Director: Alex Roberts
Producer: Rebekah Kelly
DOP: Aaron Morton
Music: Liquid Studios
Composer: Pete Van Der Fluit
Sound Mix: Craig Matuschka 

2 Comments

Malcolm said:

likey. especially the bathroom and kitten spots.

MM said:

Made me smile! Great casting. Nice one Alex.

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