MyPlates targets women in latest campaign for the Le Chic range via Custom Creative, Sydney

MYPLATES-PICKING-NOSE.jpgDo women know what their man's doing when he's in their car? MyPlates claim they do. And thus the Le Chic range has been created to help women 'man-proof' their cars with animal print number plates and high heels.

The campaign, created by Custom Creative, was directed by Fiona McGee via GoodOil Films.

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8 Comments

jack said:

Words fail me, saw this on air and thought it was absolute rubbish. The client should pick another agency.

tv addict said:

I saw this ad a few weeks ago with the offending piece of gunk retrieved from his nose, then a few days ago it was pixilated. Must of upset people eating their dinner.

Fart jokes & snot... really? said:

I suppose if you're bogan enough to want special plates for your "lady car" you might like these. Personally I think this is a new low. Bloody awful. Make it stop.

Ad Shame said:

The agency (if that is what you call it) should be shamed out of the industry and the client needs to seriously consider a different career path. This is not only disgusting and low brow but offensive to the Australian ad industry. I can't believe money was actually spent to make and run this rubbish.

My wife and I said:

laughed out loud on seeing both the nose pick and the fart spots on air the other night. The concentration on the guys faces during the act is pretty funny, and then we understood the product at the end. Job done.

ha said:

Great idea to man proof your car. Bit much with the boogie - didn't need to see it to still be funny.

Love it said:

Well done guys (I know who you are). I like your thinking. Let's face it, the plates are up there with frangipani stickers on Gold Coast Suzuki Vitaras, and the family stickers (now that's bogan), so you came up with an excellent way to sell them.
I'm surprised there are so many wuzzy comments about the booger: bet a million bucks the same writers have done it over and over in their own car. Grow up!

P D H said:

Advertising 101:

If you are gong to use humour in your marketing, never underestimate peoples ability to not get 'the joke'. Doubly so if your core customer base is the butt of the joke.

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