Naked seeks new Award fame sending account exec Tim Leathart to the Commonwealth Games
Creative agencies are renowned for doing almost anything to win gold, even if it means being creative in their approach, so Naked has decided to take things to the next level and has entered account executive Tim Leathart into the Commonwealth Games.
Says Carl Ratcliff, CEO of Naked Australia: “We’ve done the Effies. Everyone is all over Cannes, we want something on the real world stage. We had a race in the office and Tim’s our fastest so we’ve snuck him into the Commonwealth Games in hopes of winning some real silverware.
“We’re seeking solace in an industry that is void of cheats, drugs, sex and filth.”
Leathart has been granted leave to compete in the 4 x 100 metre sprint relay at the Games in Glasgow over 1-2 August, 2014.
Says Leathart: “When I started the role at Naked, they said it would be fast paced, high pressure and extremely competitive. Taking on Usain Bolt in the final leg of the 4 x 100 metre relay wasn’t what I expected, but I’ll try my best.”
2 Comments
Someone has a life outside of advertising…that’s worth sending a press release to CB about!
But unlike advertising awards, someone or something actually has to run before you win the gong.