Natural market place store Aboutlife continues expansion with new campaign launch via Ward6

Ward6 has launched a series of tactics for natural market place store, ‘Aboutlife’ to introduce its new store in Double Bay, Sydney.

As part of the campaign to demonstrate how fresh its produce actually is, a live dairy cow was lead through the area’s high class streets with a sign “fresh milk from about life” emblazoned on it.

The campaign also includes outdoor, suburban press and targeted social media.

Says Jodie Stewart, founder, Aboutlife: “The clever, original thinking that Ward6 provided really made a huge impact on the most important store launch in our company history.”

Agency: Ward6

Client: Aboutlife Natural Marketplace