change.org people power forces Wicked Campers to withdraw misogynistic slogans from vans
Wicked Campers has been forced to withdraw sexist slogans from its vans after a 110,000-strong change.org petition.
The campervan company at the centre of a people-powered revolt over sexist van slogans has today issued an apology and committed to reviewing and removing sexist or misogynistic marketing from all vans in the next six months.
Paula Orbea, the Sydney school teacher who started the 110,000-strong change.org petition against Wicked Campers says it’s a stunning people-power victory against sexism, with the result coming just four days after starting the petition.
In an email from Wicked Campers received by Orbea, she says they’ve offered a personal apology, have now removed the sexist slogan Orbea’s daughter saw, committed to reviewing and removing insensitive slogans from all vans in the next six months.
The statement reads: “Wicked Campers Owner, John Webb wishes to acknowledge the prevailing community opinion by REMOVING the slogan in question and making a commitment over the coming six months to changing slogans of an insensitive nature.”
Wicked Campers have been at the centre of numerous ad watchdog complaints and social media backlashes in the past, and Orbea says that it was the change.org petition which gathered more than 110,000 sigantures that made the difference.
Says Orbea: “I’m overjoyed at the result, and commend Wicked Campers for eventually listening to consumers that their misogynistic slogans weren’t acceptable.
“This was a people power win. The change.org petition worked just as it intended, with more than 110,000 people signing, it was an overwhelming show of community support.
“The kind of sexism and misogyny on those Wicked Campers vans may seem trivial, but it’s not – it’s degrading to women, harmful for our children to consume, and condones a rape culture that sees one-in-three Australian women sexually assaulted in their lifetimes.
“I’m pleased my daughter said something, and that we stood up against it. It’s important that we call out sexism wherever it exists – and my change.org petition enabled me to actually make a difference and win change.”
Orbea is urging those offended by the vans to continue to call out examples of misogynistic and offending vans by contacting the company and posting on social media about them – and she will be monitoring the company’s progress in removing offending slogans.
Karen Skinner, Australian director of change.org says it’s an example of the growing success women’s activism is having through online petitions.
Says Skinner: “More than ever before, women are calling out everyday sexism and fighting back through social media and change.org petitions.
“Online tools are giving women the ability to join together and achieve change incredibly quickly, in stark contrast to the individual complaints processes.
“Women’s rights issues are among the most popular on change.org, and women make up more than 60% of our most active users. There’s a growing community going online and winning on these once-ignored issues.”
9 Comments
And that, my friends, is how you do a grassroots marketing campaign for a brand that now everyone has heard of.
Or, it’s how a brand that has been offending people for years finally is forced to make a change.
There’s something decidedly rapey about that line. So unless you’re marketing to Adrian Bayley types, then I don’t think you could call this a success, if that’s what you’re claiming it as, @Ta da.
It’s merely shaming a brand with a seriously misguided ‘strategy’, for want of a less scientific word.
Sinister, stupid and embarrassingly shit, I’d call it.
Yeah… It’s like poisoning people to make your restaurant famous. No one would be seen dead in one of those vans now.
As someone who signed the petition I have to agree with rickibarnes. The slogans were neither smart or witty- just poor taste!
Ta Da! your a joke….
It’s not about rape, you fools. It’s about anal sex.
And I (pretty much) agree with Ta da!
They’re an Outlaw/Jester brand, and they’re not looking for old, boring customers.
Their clientele is young travellers, edgy tourists, hippy students, roadtrippers, etc
Edgy tourists, a new target audience to look forward to on the next brief.
just saw one of these vans today. Disgusting and disgraceful. How is society going to change is this is allowed to keep happening?