Rollie launches Enemies of Gravity collaborations with artist Jodee Knowles via VCCP Australia
With creative partners VCCP and The Pool Collective, emerging Melbourne shoe brand Rollie has continued to demonstrate the lightness of its shoes with the launch of its Enemies of Gravity collaboration.
Rollie teamed up with artist Jodee Knowles whose work is a based on the emotional state of mind that can make or break a happy existence, memories and expectation, intoxication and celebration, addiction and satisfaction.
A Rollie clad Knowles created a one-off piece entitled Enemies Of Gravity, inspiring a Limited Edition range by designer Vince Lebon.
The Jodee Knowles project is expected to be the first of many collaborations featuring like-minded creative people from AUS, NZ, JAPAN and the US.
The project was conceived by VCCP and photographed by Juliet Taylor at The Pool Collective; with a behind-the-scenes film shot by Chris Ireland.
Agency: VCCP
Creative Director: Dean Hunt
Art Director: Jessica Waal
Artist: Jodee Knowles
Shoe Designer: Vince Lebon
Photographer: Juliet Taylor, The Pool Collective
Director: Chris Ireland, The Pool Collective
Retouching: Cream
1 Comment
Nice one Dean, really like it.