Rollie launches Enemies of Gravity collaborations with artist Jodee Knowles via VCCP Australia

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SrOX3jvFWkjqay5dIC_tKSwP4zfAEOvm6TW3WLgPZzs.jpgWith creative partners VCCP and The Pool Collective, emerging Melbourne shoe brand Rollie has continued to demonstrate the lightness of its shoes with the launch of its Enemies of Gravity collaboration.

Rollie teamed up with artist Jodee Knowles whose work is a based on the emotional state of mind that can make or break a happy existence, memories and expectation, intoxication and celebration, addiction and satisfaction.

O_MogkaAAd6i-Fqy4NfIX46PZj036_ZuVYaI1eMyzac.jpgA Rollie clad Knowles created a one-off piece entitled Enemies Of Gravity, inspiring a Limited Edition range by designer Vince Lebon.

The Jodee Knowles project is expected to be the first of many collaborations featuring like-minded creative people from AUS, NZ, JAPAN and the US.

The project was conceived by VCCP TQsGgJXlCASFx5GZdmdIyeR5GNfbsG1QLoUYJP2L7g4.jpgand photographed by Juliet Taylor at The Pool Collective; with a behind-the-scenes film shot by Chris Ireland.

Agency: VCCP

Creative Director: Dean Hunt

Art Director: Jessica Waal

Artist: Jodee Knowles

Shoe Designer:  Vince Lebon

Photographer: Juliet Taylor, The Pool Collective

Director: Chris Ireland, The Pool Collective

Retouching: CreamAdTSVAHdfcx7A8VZHUl4P-yMw__Cip9inFsFLZwH52U.jpgGYr9BgFAeBCyt8b6o0dxXGq3NCb7fJoAtPsGs9_Izqo.jpg