Supercheap Auto tells Aussies to reclaim their garages in new spots via The General Store

Screen Shot 2014-07-31 at 9.49.19 am.jpgA new TV campaign for Supercheap Auto has launched this week with three light-hearted TVCs celebrating the dying arts of car and garage maintenance via The General Store.

The first spot is a celebration of the perfect garage, a garage that is now the envy of the neighbourhood. It encourages Australians to reclaim their garage from the spiders, unused Abmasters and Def Leppard CDs and discover its true potential.

WEEKEND WASH_30_05.jpgThe second ad in the campaign focuses on the lost art of car washing. It is a celebration of those men and women who have the gumption to roll up their sleeves and make sure the job gets done right.

The final spot celebrates the moment of joy felt, when people actually get that big V8 restoration project IGNITION_30_02.jpgroaring to life.

The campaign launches this week across TV and digital media.

Client: Supercheap Auto
David Bauer: Marketing Manager
Dane Patterson: Sponsorship & Promotions Manager
Emma Howarth: Marketing Co-ordinator
Josh Weier: Club & Digital Manager

Agency: The General Store
Creative Director: Robin Feiner
Art Director: Guy Collins
Creative Partner: Andrew Fraser
Group Account Director: Gemma Cadwallader
Agency Producer: Darren Bailey
Strategy Partner: Matt Newell

Production: Curious Films
Director: Robin Walters
Producer: Peter Holani

Sound: Song Zu
Sound Designer & Partner: Simon Kane
Producer: Jessica O'Bryne


Paris said:

Nice work Robin & Guy…..

yep said:

good, honest.

Ripper said:

Yep. Sold.

Retail is Detail said:

Good AND retail. Who'd have thought...

Fat Fingers said:

It's lacking the Big Daz golden touch of strategy....thank god. Sure this didn't take months and months of mind-numbing mumbo jumbo to get up. Not hard is it now.

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