The Portfolio Project launches T-shirt label; designs created by participants in the program

Screen Shot 2014-07-21 at 9.35.47 am.jpgThe Portfolio Project has released a new range of T-shirt designs via an ecommerce website, with illustrations all done by participants in the program.

The Portfolio Project was established in early 2013, seeking to assist young jobseekers in a Transition to Work program by involving them with 'hands on' work on new business briefs in the advertising industry.
Screen Shot 2014-07-21 at 9.36.14 am.jpgThe brand is called 'Fresh' and aims to showcase the young people's creativity and illustration skills.
Hugh Munro from STW digital agency Tongue was the first to offer a placement to one of the young people who's designs are on the website.
There is also a section on the website to showcase some of their work outside of the program, which illustration services are available to agencies and companies alike, from storyboarding through to finished illustrations and CD covers for bands.
Having already won 2 international advertising awards in May 2014, The Portfolio Project are now in talks with a global advertising network as well as 2 major players in different industries to take on some of the young people.
The whole idea behind the brand is you will get fresh brand new designs but it's also a retro treasure hunt. Shirts come in small, medium, large and kids sizes and printed on second shirts. Fresh is about a rock n" roll lifestyle, with local music featured on the website. 60% of sales will go to the designers.

View T-shirts via the website:

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