Top spot: Samsung reminds surfers 'every day is day one' - directed by Exit Film's Mark Molloy

Samsung_ASP.jpg72andSunny, Amsterdam has released a beautifully filmed spot to reinforce Samsung Mobile's agreement to be the first global partner of the ASP.

Directed by Mark Molloy via Exit Films Melbourne and Smuggler London, Samsung and the ASP celebrate the growth of surfing worldwide and remind us that out on the waves, every day is day one.

Shot by Australian DOP Greig Fraser, the film launches with the 2014 US leg of the ASP World Tour, featuring pro-surfers Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews and Johanne Defay. The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title. It doesn't matter where you are from or how good you are. Every day is day one.


Agency: 72andSunny, Amsterdam
Creative Director - Paulo Martins    ​
Copywriters - Damian Isaak, Lee Hempstock
Production Companies: Exit Films Melbourne/Smuggler London    ​
Director - Mark Molloy    ​
Executive Producers - Fergus Brown, Chris Barrett, Emma Lawrence, Corey Esse    ​
Producer - Martin Box    ​
Director of Photography - Greig Fraser    ​
Editor - Patric Ryan    ​
Head of Production - Stephanie Oakley    ​
Designers - Renee Lam, ​Robert Teague    ​
Post Production: Glassworks Amsterdam    ​
Editing Company: Marshall Street Editors    ​
Colourist: Scott Harris    ​
Agency Producer: Eline Bakker    ​
Executive Creative Director: Carlo Cavallone


Grom said:

I see this and wanna ditch the office, be first out of the car park and beat a path to the waves. Now. Saw it yesterday and kept watching those underwater shots over and over.

Beautiful stuff guys. 4 gnarly thumbs uppy ridgy didge hand manoeuvers from me.

Now where's that surf report and my steamer?

the thrill has gone said:

Great statement but no capturing of the exhilaration the sheer joy of standing up for the first time getting barrelled winning a comp just getting wet, bit maudlin for a first!

Doley said:

Congrats Paulo and Carlo. Love it!

Zzzzz said:


Question. said:

Why Four Exec Producers? Is everyone laying claim to this one?

Peril said:

Love it... Well done. Great write up about it in Stab Magazine too.

is stab after samsung dollar said:

Call that a great write up...check out readers comments !

Mick said:

Judging by the comments, they've done a good job of selling surfing.
Not sure what that does for Samsung though.

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