Top spot: There’s no bed like home says IKEA in new Mother London tvc shot by Juan Cabral
The third in the series of “The Wonderful Everyday” IKEA UK campaign looks at the spaces in the home where our days begin and end: the bedroom and the bathroom.
The first part of the campaign launches with this television advert entitled “Beds”, which focuses on how the perfect bed can help us to start the day the right way.
Created by Mother London, directed by Juan Cabral (creator of the Cadbury ‘Gorilla’ commercial) and set thousands of feet above a city, it tells the story of a woman’s dream as she moves from one uncomfortable bed to another until she eventually finds the perfect bed: the bed that she wakes up in at home each morning.
The voice over is a reading from Act 4 of Shakespeare’s The Tempest. It ends with: “There’s no bed like home”.
14 Comments
Beautiful.
wankers.
Really great stuff. Was not expecting this at all!
In the next scene, she vanishes up her own bum.
Beautiful… but so, so, so achingly creatively self-conscious. Shakespeare VO? Really?
I lasted 37 seconds.
I must eat my dinner.
I don’t want to buy a bed now.
Pretentious, just like the entire stupid industry.
I feel like this was trying it’s little heart out to move me, but all it did was annoy me.
Felt it was more suited to flogging mattresses and duvets than DIY bed frames.
I’ve been saying IKEA wrong this whole time.
So none of you would put it on your reel?
I liked the dog.