Toyota Australia launches new TV campaign for the Camry RZ via Saatchi and Saatchi, Sydney
July 7 2014, 3:41 pm | | 20 Comments
Toyota Australia has launched a new TV spot ‘Dad to the Bone’ to promote the special edition Camry RZ via Saatchi & Saatchi Sydney.
The spot was directed by Scott Pickett from Jungleboys.
Agency: Saatchi & Saatchi Sydney
Executive Creative Director: Damon Stapleton
Creative Director: Steve Carlin
Senior Art Director: Sam Chappell
Senior Copywriter: Dan O’Connell
Agency Producer: Kate Gooden
Managing Partner: Ben Court
Account Director: Deborah Heap
Senior Account Manager: Michael Demosthenous
Production Company: Jungleboys
Director: Scott Pickett
Executive Producer: Nick Simkins
Producer: Sarah Nicholls
Editor: Adam Wills
Post production: Method Studios
Sound: Rumble Studios
20 Comments
Funny stuff.
Awesome casting. He’s great.
Who directed? Any credits? Cute spot.
Very nice.
Love the ‘Bring out the bad in dad’ line.
What a cool dude. These are good spots. An idea, good casting, famous track, nice looking car. Well done.
Simplicity nailed. Very funny. Well done.
I read ‘Dad to the Bone’ and worried… I needn’t have. These are great, the leaf blower one in particular.
By George! Thoroughlygood.
Do I win 10 bucks?
@skeptical
What leafblower?
The milk one is hilarious. Subtle
So ‘Dad’ is dick. And then ‘Dad’ is a rude prick. Then ‘Dad’ acts like a cock. By association the Camry is driven by wankers.
Love it so much!
Nice to see some simple, uncluttered advertising.
Well done, Saatchis.
Did the whole agency line up to write positive comments on this?
Not knocking the ad – I actually think it’s okay.
But these comments are all a bit transparent, innit?
Just some nice, simple, funny spots. Good work Saatchis.
How to make a cool car very uncool.
Saatchis – keep the PR flying. And change your ghost writer on the blog?
Der . . . dad’s a dag . . . fucking hell, this is the oldest advertising cliche that was ever chipped into a cave.
These are fucking nice ads for a fucking average car on a fucking tough client. Well done to all.
Bet the agency and client won’t duck for cover when asked where this ad ran!