Simon Veksner: Dear Google, thanks for the ad, I was going to buy it anyway

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Screen+Shot+2014-07-06+at+5.18.56+pm.jpgBy Simon Veksner,

Creative Director, DDB Sydney

When you get the results of your Google search, do you click on the sponsored link (the top one) or the regular link (just below it)?

I asked this at a lunch the other day, and some people said they deliberately click the non-sponsored link.

Personally, I always click the sponsored link, because I like Google, and I’m happy for them to get the money.

But the question remains – do they deserve that money? READ ON…