AAMI targets crazy savers in latest integrated campaign launch via Ogilvy, Melbourne

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Screen Shot 2014-08-04 at 8.10.50 am.jpgSharing tepid bath water with your family? AAMI shows there are easier ways to save in the latest campaign launched by Ogilvy Melbourne, part of STW Group.

 

Developed to showcase the cost effectiveness of AAMI’s Flexi Premiums, the campaign spans several TVC executions, Video Content (YouTube & Pre-rolls), Digital Display, Outdoor and Press, utilising two characters, Neil and Gaz*  originally cast by Director Tim Bullock.

All executions focus on the ways people try save money, using the tagline ‘There are easier ways to save’.

 

Says Michael McEwan, Ogilvy Melbourne’s general manager: “The campaign aims to cut through a very cluttered and competitive vehicle insurance market.”

 

Says Richard Riboni, AAMI’s executive manager, marketing: “We know that in this market, price has become one of the motivating factors for consumers when the time comes to choose their insurer. As a result, we have developed a campaign that delivers a strong retail offer with typical AAMI humour grounded in a human truth, to ensure it really resonates with, and appeals to customers.”

 

Says Brendon Guthrie, Ogilvy Melbourne’s ECD: “AAMI has a long tradition of character driven advertising and the spots that kick off this campaign are no exception. Director Nick Ball has taken the beautifully simple scripts and created quietly funny retail commercials that will deliver AAMI’s message loud and clear.”

 

Executive Creative Director: Brendon Guthrie

Copywriter: AnnaTara Clark-Sneddon

Art Director: Scott Zuliani

Agency Producer: Lauren Free

Director: Nick Ball

Producer: Karen Bryson

Production Company: Finch

Group Account Director: Matt Rose

Senior Account Manager: Toby Gill

Media: Starcom