AANA secures Goodby Silverstein & Partners’ co-chairman Jeff Goodby for RESET line-up

August 12 2014, 9:56 am | BY Ricki Green | No Comments

Goodby by Seese-thumb-200x266-86896.jpgThe Australian Association of National Advertisers (AANA) has today announced the remaining speakers joining the world class line-up for its RESET conference to be held in Sydney on 21 October, 2014 including co-chairman and partner of San Francisco based agency Goodby Silverstein & Partners, Jeff Goodby (left).

Seeking to ‘disrupt’ the audience, speakers from around the globe will join the line-up to challenge what marketers are planning to do and ‘how’ they are going to do it in 2015.

Says Sunita Gloster, AANA CEO: “The AANA is excited to announce the final three speakers joining the RESET line-up. These are provocative thought leaders that are set to challenge marketers on the creative process, media strategy and finding brand purpose.”

Speakers include:

  • Jeff Goodby, co-chairman/partner of award-winning San Francisco-based Goodby Silverstein & Partners is known for having written memorable campaigns like ‘Got Milk’. Goodby, will tackle the art of ‘unknowing’. He refers to the industry’s fondness for ‘immersions and deep dives’ but will disrupt marketers by the process of ‘unknowing’ in order to discover real answers to create famous work. Goodby tells his creative teams that ‘we start by forgetting everything we know about the clients’ business.’
  • Belinda Rowe, global managing partner & chairman UK at ZenithOptimedia will explore the need for a flexible approach to media and examine how fluid brands can win the game using an Owned First approach to deliver meaningful exchanges with consumers. As a Sydney girl, Rowe played an active role in the Australian advertising industry having chaired the Advertising Federation of Australia prior to it becoming The Communications Council.
  • Ronni Khan, CEO and founder of OzHarvest, is set to inspire attendees to “be the change that you want to see” by sharing her story about finding and living a purpose. She will also explore the role partnerships play for a cause and the advertiser, looking at OzHarvest’s recent ventures with Virgin Mobile and Qantas.

These speakers join Jean-Marie Dru, chairman of TBWA\Worldwide, Hosi Simon, global general manager of Vice Media Inc, Sherilyn Shackell, CEO & founder of the Marketing Academy and Nick Law, EVP/global chief creative officer of R/GA.