Adelaide Advertising + Design Club launches Port Power + Crows 'Merch-N-Designing Showdown'

10403670_756024634441221_5606493569575352836_n.jpgThe Adelaide Advertising and Design Club (AADC) has launched its 2014 Mentor Program, with two teams of 10 of Adelaide's best and brightest young designers, competing to develop merchandise for high-profile South Australian AFL teams Port Adelaide and Adelaide Crows.
The 2014 AFL Showdown Mentor Program aims to pair young hopefuls with industry professionals to guide them into the world of design and advertising while providing them with agency experience and an opportunity to network with like-minded professionals.
Representing famous rivals of South Australian AFL, Port Power and Adelaide Crows, it's sure to be a showdown for the ages.
Mentors from iconic Adelaide agencies such as Clemenger, Hybrid, Big Roar and Blacksheep will coach their eager apprentices to advertising glory. Immersed in the AFL culture, teams will be attending a home game, as well as conducting tours of not only the clubs, but also the iconic Adelaide Oval.
Through the inclusion of a creative mentor, a deadline, and the opportunity to have their work judged, the participants gain agency experience and a primer for those looking to attend the sort after AWARD school.
Executive members of AADC, Patricia Balfour and Roger Keynes, are responsible for the education programs are both excited for the competition and the opportunities that are available for both mentors and students.
Says Balfour: "For mentors Julie Martin (graphic designer/writer Blacksheep) and Lesley High (Big Roar) it's a blast to the past. Both had an AADC mentor when in their final student year. They felt it was invaluable in kickstarting their careers and wanted to return the favour."
Says Keynes: "Along with a great portfolio piece, the critical benefit for our Mentees is starting their professional 'network'. That alone will be vital to their profile in the industry and future success."

The students are not only competing for their designs to be produced, but also some brilliant prizes.
The overall winner of the competition will receive two season pass tickets to either Port or Crows Home Games for the 2015 Season, at the choice of the winner, along with two tickets to the AADC Awards Night (valued at $300), where they can bump shoulders with the best at the night of nights in the Advertising and Design industry.
Each team will also have a team prize for the winning student. These two people will receive a signed Guernsey from their respected team.


To the AADC, PB, my two mentee designers and Port... go, you good things!

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