AdRoll introduces Retargeting for Mobile in OZ; allows marketers to target customers on-the-go
Today, AdRoll, the world’s most widely adopted retargeting platform, is introducing Retargeting for Mobile in Australia. The offering will allow Australian marketers to execute cross-device advertising campaigns for the first time.
Currently the only unified solution available in the Australian market, AdRoll’s Retargeting for Mobile identifies segments of a brand’s high-intent desktop site visitors and retargets them as they browse mobile websites, Facebook and Twitter on their smartphones and tablets.
Says Ben Sharp, AdRoll managing director ANZ: ”Mobile is now dominating in the same way that Facebook did a few years ago and we believe the Australian market is on the cusp of adopting and investing in mobile like never before.
”We know that consumers now live, work and play in a multi-screen world; they shop wherever they want, when they want, with most transactions started on one device and finished on another. Our retargeting mobile platform will help create 360 degree campaigns that drive high ROI, enabling marketers to reach customers they would normally lose in the transition across devices.”
Key Benefits of AdRoll’s Retargeting for Mobile:
· retargets desktop website visitors on their smartphones and tablets
· extends the reach of desktop retargeting strategies
· re-engages mobile web site visitors
· improves mobile website conversion rate
One of Australia’s leading electronic music companies, Totem OneLove Group, has been using AdRoll’s Retargeting for Mobile on Facebook and mobile web to increase event sales on mobile for Stereosonic, Australia’s premier electronic music festival.
Says John Curtin, marketing director, Totem OneLove Group: “We recognised that our customers’ path to purchase was no longer direct, with many accessing our website via mobile devices. AdRoll’s new offering let us re-target desktop visitors when they were using Facebook on their smartphones and tablets, expanding our reach and allowing us to provide a consistent customer experience, at all points of the day. Over 70% of our audience are on mobile so this is fantastic for us.”
AdRoll is dedicated to developing a performance marketing platform that extends across devices to address a range of marketing objectives. The AdRoll dashboard has a self-service option that makes the transition from desktop to mobile campaigns easy, and includes a single platform for data collection, segmentation, optimization and transparent reporting.
Click here to visit Adroll’s website.