An echidna 'accidently' inspires a new Cool Ridge Lightly Sparkling range via BMF, Melbourne

Screen Shot 2014-08-27 at 7.26.05 am.jpgCB Exclusive - In the second installment of the new Cool Ridge campaign, BMF Melbourne and Schweppes Australia reveal how CEO Wombat and his team of dedicated 'marketing experts' were inspired to create a sparkling water range.
Viewers again find the Cool Ridge team busy 'brainstorming' in the boardroom. CEO Wombat inspires the group in his typical self-backslapping style of leadership. The animals chime in with questionable ideas, except Koala who is busy doing what he does best... sleeping. His sleepiness turns out to be his greatest attribute.


Cool Ridge Sparkling 2.jpgSays Carlos Furnari, creative director of BMF Melbourne: "Some people like their water still, some people like it with bubbles - or as Platypus would say: "Bublé".
Says Bo Jakubenko, brand manager for Cool Ridge at Schweppes Australia: "Cool Ridge is all about bringing a bit of fun into the water category, and not taking Cool Ridge Sparkling 3.jpgourself too seriously. The latest 'Crafted by nature' TVC aims to do just that - tell consumers we now have a lightly sparkling range, but deliver this message in a lighthearted way."
The Cool Ridge campaign comprises TV, outdoor, POS and social media. A third commercial in support of a new, naturally flavoured water will follow later this year.
Follow the antics of the puppets on Facebook:

Creative Director: Carlos Furnari
Art Director: Robat Jones
Copywriter: Kerem Sekerci
Planning: Simon McCrudden
Agency Producer: Fiona Gillies
Director: DogBoy
Producer: Natalie Taylor
Post Production: The Pound
Production Company: The Pound
Editor: Gary Woodyard
Music & Sound Production: Production Alley
DoP: Lachlan Milne
Graphic Design: Shannon Riches
Photographer: Adrian Lander
Senior Account Manager: Rhys Thomas
Account Director: James Bilaver
Client: General Manager, Marketing: Troy McKinna
Group Marketing Manager, Non Carbonated Beverages: Murray Raeburn
Brand Manager, Water Category: Bo Jakubenko


Dumbfounded said:

How can you come up with this stuff?

iris said:

bit sad really. i love stuffed animals but stuffed if i can see the connection to thirst or the brand.

@iris said:

Not a big fan of the ads, but I believe the positioning 'Crafted by nature' makes the use of stuffed animals relevant.

Jen Hawkins said:

Cute series. Very likeable.

Adland at its best said:

@Dumbfounded and Iris

Can we please see your reels? We'd all love to have a look at your fine work.

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