Appliances Online appoints VCCP Australia + ZenithOptimedia to drive brand awareness, Australian online appliance retailer has appointed ZenithOptimedia and creative agency VCCP to drive its brand awareness.

Founded in 2005 by John Winning, Appliances Online has achieved outstanding growth over the last nine years and has built a reputation as one of the country's most innovative and forward thinking retailers. Appliances Online has been recognised with numerous local and international awards and is a 2014 World Retail Award finalist for the Best Pureplay and Best Customer Experience categories.

VCCP and ZenithOptimedia have previously worked together to launch into the Australian market.
Says Andrew Sherman, ZenithOptimedia chief operating officer: "We are delighted to be working with such a growing and successful business and one with shared values."

Says Peter Grenfell, VCCP managing director: "Appliances Online is a business that has set world-class standards for how to build a successful online operation. We're looking forward to helping to tell this story to a wider audience."

Says James Fleet, chief marketing officer of Appliances Online: "Appliances Online has continued to grow from strength to strength and I am looking forward to working with VCCP and ZenithOptimedia to educate more Australians about our unique offering and exceptional customer service."

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