Arnie reckons Austria is the Lucky Country in fifth spot of ‘Australia lives here’ campaign for realestate.com.au via BWM Melbourne
August 29 2014, 6:10 pm | | 4 Comments
‘Lucky Country’, the fifth spot in the ‘Australia Lives Here’ campaign, has just gone live.
This one focuses on Arnie discovering the suburb profiles and investor section on realestate.com.au.
4 Comments
Only one more episode to go.
I can’t wait for the tedious shit to be flushed…along with the never ending trail of pr blurbs.
It’s mediocre at best.
I know…you got to meet Arnie.
Agree,this is awful,another example of personality over idea.
everyone was loving these when the first one came out
I don’t understand what the point of this campaign is. It’s not like realestetate.com has an awareness problem so why go mass media with a brand campaign that delivers no discernible consumer benefit other than the nebulous message “Australia lives here”. And I thought BWM were supposed to be good at strategy…