ASX appoints MercerBell Sydney and launches new ‘Investment Heroes in Disguise’ campaign
The Australian Securities Exchange (ASX) has appointed customer experience agency MercerBell as its full service agency and has launched a new campaign titled ‘Investment Heroes in Disguise’.
Says Natalie Lockwood, general manager of marketing, ASX: “We searched long and hard for an agency partner who could marry strategic acumen with creative cut-through. We found MercerBell. We believe they will perfectly complement our multi-faceted offering.”
The CBD-based integrated agency has been tasked with creating campaigns for a suite of ASX products and services involving UX and web design through to TVCs and press.
To launch the new partnership, MercerBell created a supercharged campaign for Equity Options, entitled ‘Investment Heroes in Disguise’. The 30-second animated TVC and integrated advertising campaign uses classic super-hero movie trailers to empower investors about genuine options: Condor, Butterfly and Split Strike.
Says Julie Dormand, managing director, MercerBell: “ASX is one of the principal global players in the financial markets and we’re delighted to be working together. Already we’ve created some stand-out work, and the new Investment Heroes campaign is testament to the beginnings of a great partnership.”
Client: ASX
Natalie Lockwood – General Manager, Marketing, ASX
Kathrin Alexander – Marketing Communications Manager, ASX
Angie Easte – Digital Channel Marketing Manager, ASX
Creative Agency: MercerBell
David Bell – Executive Creative Director, MercerBell
Liz Kain – Senior Copywriter, MercerBell
Mike Nikotin – Senior Art Director, MercerBell
Roger Hayes – Group Account Director, MercerBell
Joanne Whitney – Senior Account Manager, MercerBell
Gene Stapleton – Studio Manager, MercerBell
Tori Taylor – Senior Production Manager, MercerBell
James Hinton – Senior Digital Producer, MercerBell
Scott Forrester – Head of UX and Digital Design, MercerBell
Juan Maciel – Digital Designer, MercerBell
Animation: Engine
Renee Cooper – Executive Producer, Engine
Mike Williamson – Design Director, Engine
Sound
Uncanny Valley Music and Recording Studio
1 Comment
Congrats DB and the team.