ASX appoints MercerBell Sydney and launches new 'Investment Heroes in Disguise' campaign

Screen Shot 2014-08-29 at 9.15.30 am.jpgThe Australian Securities Exchange (ASX) has appointed customer experience agency MercerBell as its full service agency and has launched a new campaign titled 'Investment Heroes in Disguise'.
Says Natalie Lockwood, general manager of marketing, ASX: "We searched long and hard for an agency partner who could marry strategic acumen with creative cut-through. We found MercerBell. We believe they will perfectly complement our multi-faceted offering."

ASX_Hero_Masks_Press_Image.jpgThe CBD-based integrated agency has been tasked with creating campaigns for a suite of ASX products and services involving UX and web design through to TVCs and press.
To launch the new partnership, MercerBell created a supercharged campaign for Equity Options, entitled 'Investment Heroes in Disguise'. The 30-second animated TVC and integrated advertising campaign uses classic super-hero movie trailers to empower investors about genuine options: Condor, Butterfly and Split Strike.
Says Julie Dormand, managing director, MercerBell: "ASX is one of the principal global players in the financial markets and we're delighted to be working together. Already we've created some stand-out work, and the new Investment Heroes campaign is testament to the beginnings of a great partnership."
Client: ASX
Natalie Lockwood - General Manager, Marketing, ASX
Kathrin Alexander - Marketing Communications Manager, ASX
Angie Easte - Digital Channel Marketing Manager, ASX
Creative Agency: MercerBell
David Bell - Executive Creative Director, MercerBell
Liz Kain - Senior Copywriter, MercerBell
Mike Nikotin - Senior Art Director, MercerBell
Roger Hayes - Group Account Director, MercerBell
Joanne Whitney - Senior Account Manager, MercerBell
Gene Stapleton - Studio Manager, MercerBell
Tori Taylor - Senior Production Manager, MercerBell
James Hinton - Senior Digital Producer, MercerBell
Scott Forrester - Head of UX and Digital Design, MercerBell
Juan Maciel - Digital Designer, MercerBell
Animation: Engine
Renee Cooper - Executive Producer, Engine
Mike Williamson - Design Director, Engine
Uncanny Valley Music and Recording Studio


Tim said:

Congrats DB and the team.

Leave a comment