Australian TV personalities star in FreeviewPlus' new TV spot via It's The Thought That Counts

CarrieBickmore_PeterHellier.jpgTonight Freeview is set to launch a TV teaser campaign, featuring some of Australia's best-loved TV personalities, to herald next month's launch of FreeviewPlus, the new service that provides access to content and services from Freeview.

The new spot was produced by Ron Mather and Christine Barnes, the two person consultancy It's The Thought That Counts.

VIEW THE SPOT
BrianNankervis.jpgThe campaign, carrying the tagline 'FreeviewPlus, a whole new way to enjoy TV', debuts across all Freeview networks tonight.  It shows the enthusiastic reaction from TV celebrities after they have attended a preview screening of FreeviewPlus and reminds viewers that FreeviewPlus is 'coming soon'.

FreeviewPlus will be launched on Tuesday, September 2.

Says Liz Ross, general manager of Freeview: "FreeviewPlus is one of the most important advances in free-to-air television in Australia since the introduction of digital TV so it's important we start to generate a buzz about the new service among Australian viewers.

"As in all of our previous TV campaigns, this teaser spot features well-known and loved Australian TV celebrities - they're excited about the forthcoming launch, and there is plenty to be excited about."

At the core of FreeviewPlus is a broadband delivered free-to-air TV electronic program guide incorporating features that will offer Australian consumers an unrivalled viewing experience.

FreeviewPlus will deliver the most advanced, user-friendly free-to-air EPG experience, with catch up services accessed from one place on TV screens for the first time.

The FreeviewPlus service uses hybrid TV technology, which seamlessly combines broadband and broadcast TV. The technology will also enable the free-to-air networks to introduce a range of new broadband services.

AliciaLoxley.jpgThe teaser campaign launching tonight is part of an extensive marketing campaign that will support retailers and manufacturers and drive consumer awareness of FreeviewPlus.
 
FreeviewPlus will provide easy access to catch up TV and many other services via the coloured buttons on the remote.

FreeviewPlus will offer a range of new features including:

  • A 7-day, easy-to-use EPG
  • Access to available FTA Catch Up TV in one place on the TV
  • Recommendations of the best programs on today, on Catch Up and in the future
  • Ability to browse and search programs across the next 7 days
  • A favourites function that keeps track of programs on live and Catch Up TV

Manufacturers will release a range of FreeviewPlus receivers to coincide with the launch of FreeviewPlus and these will be available from all major appliance and electronics retailers.

FreeviewPlus will continue to be made available through an increasing number of new connected receivers carrying the FreeviewPlus logo including panel TVs, set top boxes and recording devices.

Says Ross: "FreeviewPlus is all about giving Australians the best FTA TV experience, allowing viewers to find and watch their favourite shows when they want to watch them on their TV with the simple press of a button."

3 Comments

phil said:

If it's the thought that counts, maybe they should have had a better one for this dross.

Wow said:

Incredible. Excellent. Fantastic. Loved it. That’s great. So cool.

Said no one ever about this ad.

Philosopher; General Principles said:

As one ages it's wise to be self-employed, because as your standards plummet you can't be fired for doing dross.

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