BCM's Paul Cornwell and Kevin Moreland take on #IceBucketChallenge; in turn they challenge Todd Sampson, Russel Howcroft and Sean Cummins

Screen Shot 2014-08-21 at 5.55.32 AM.pngWatch as BCM, Brisbane's Paul Cornwell and Kevin Moreland take on the #IceBucketChallenge, which started in the US in July and has since gone global via social media, reaching the highest echelons of politics, entertainment and business. All in the name of motor neurone disease, also known as ALS.

The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.

They've challenged Todd Sampson (Leo Burnett), Russel Howcroft (Network Ten) and Sean Cummins (cummins&partners) to step up to the plate - and/or donate to MND Australia.

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13 Comments

Backwards said:

Wait, so these wealthy people do this so they don't have to give to those in need?

Malcolm said:

But what about sean's gorgeous hair.

Mac said:

This is the most newsworthy thing BCM has done for...ever.

Sean said:

BCM who?

C said:

So you can't even do something for a good cause without being sniped on this blog

A nobody said:

When I did the ice challenge I nominated Leonardo Di Caprio, Michelle Obama and the Pope.

Grumpy Grinch said:

How wonderfully trendy.

J said:

@C Its clear that this is a PR stunt with the tagging of high profile ad people and the fact they have invested money to promote the post on their Facebook page.

T said:

@Backwards - He said at the beginning that they donated $ for every staff member??

REMO said:

Why anyone needs to be this attention seeking baffles me in this day and age.

CRACK said:

What's the mark up boys?

Shark Jumper said:

So who nominated BCM to do this in the first place? Or did they decide to nominate themselves?

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