Entertainment provider Tatts Group unveils new brand positioning for the future via Hulsbosch

TattsGroup-2.jpgAustralian gambling company, Tatts Group has launched a new brand identity today, as part of a strategic repositioning project that has been undertaken by leading communications team Hulsbosch.

Primary brand executions will include website/digital and corporate/marketing collateral.
TattsGroup-5.jpgThe new brand positioning aims to clearly communicate the Tatts Group brand as a leading global lottery, wagering and gaming conglomerate. Research conducted by Hulsbosch, revealed that a new level of disruption in the brand's narrative was required to increase the awareness levels. In particular the need to elevate the Tatts Group corporate brand to a position that could communicate to the TattsGroup-3.jpgmarket they are a trusted provider of entertainment products and services.
Says Hans Hulsbosch, executive creative director, Hulsbosch: "The new identity for Tatts is a key contributor to the Group's business evolution and sets a strong framework for the future. The simple, clean, contemporary logo style is composed of two components: the top graphic known as TattsGroup-1.jpg'the star' and the distinctive lettering 'Tatts Group'. In addition the colour palette brings scale and boldness to the brand identity. I'm delighted that this transforming creative review represents the spirit of their values and is a unique recognisable symbol of their brand."
Says Robbie Cooke, CEO, Tatts Group: "Tatts is a leading Australian gambling group with a 130 year proud heritage. We are making changes across all facets of our business and our new corporate brand identity is symbolic in positioning the group for the future."

The Tatts Group new brand identity will be implemented from mid-August with new national wagering and lottery identities' to follow.

Hans Hulsbosch, Executive Creative Director
Jaid Hulsbosch, Director
Linda Jukic, Creative Director
Belinda Hubball, Design Director
Julia Clyde, Account Director
Samantha Pang, Account Manager 


Mac said:

What's an AGM Meeting?

Nice said:

Nice work Hulsbosch!

Looks great guys!

Jet said:

Hey Mac - its like an ATM Machine

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