FRANk media secures new business wins

Fotor080895053.jpgFRANk media has been appointed to work across two additional Samsonite Australia brands, Lipault and Hartmann, both recent acquisitions by Samsonite International SA. In both cases FRANk will handle marketing communications including PR with their in-house partner The Theory Crew.

FRANk already handles the marketing communications for American Tourister and High Sierra, plus social and PR for Samsonite.

Additionally FRANk has been appointed to launch the Cake Boss baking brand, part of Meyer Cookware Australia.
Says Martyn Thomas, FRANk media managing director: "We are delighted to be working with two such iconic brands as they expand their foothold in the Asia-Pacific region."

Says Ari Priester, Samsonite Australia vice president: "We have been really pleased with FRANk media's commitment to our business, from understanding our objectives to delivering on results. We're looking forward to making American Tourister, High Sierra and Lipault household names in Australia with Hartmann expanding our presence in the luxury-luggage and leather-goods market."

Says Suzanne Murphy, chief marketing executive, Meyer Cookware Australia: "This is a very competitive market and we've been very happy with FRANk's business approach to one of our most exciting brands. We're looking forward to making Cake Boss and Buddy Valastro even more of a household brand in Australian kitchens when Buddy visits Australia in October."

Both agreements are effective immediately.

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