Leo Burnett Melbourne takes home the Grand Prix for #SPCSunday at 2014 APMA Star Awards
The Communications Council’s Australasian Promotional Marketing Association (APMA) presented the 2014 APMA Star Awards tonight at the Shangri-La in Sydney.
Leo Burnett Melbourne had a successful evening receiving three gold awards for Peters Ice Cream, SPC Ardmona and 7-Eleven, as well as the coveted Grand Prix for #SPCSunday – a campaign which leveraged user-generated content to raise awareness and money for Australia’s oldest and declining fruit processor, SPC Ardmona.
ApolloNation and Buzz together scored two gold awards for DB Breweries, with ApolloNation taking home a further two golds for Carlton & United Breweries. Bashful and new entrant Edelman both received two for Kao Australia and Best&Less respectively. Gold awards were also presented to Graffitti Group for Transport Accident Commission, Whybin\TBWA Group Sydney for Insurance Australia Group, The Zoo Republic for Arnott’s Biscuits, OMD for Frucor Beverages, and One Green Bean 
for Virgin Media Game of Phones.
The Zoo Republic’s campaign for Tim Tam 50th Birthday for client Arnott’s Biscuits was also the winner of the new award Best Campaign Most Likely to Drive Behaviour which was consumer tested by IMI International.
The APMA Ignite Young Achiever award went to 27 year old Michelle Smith (The Zoo Republic), who was recognised for a string of impressive pitch and award achievements, as well as leading a number of important initiatives within her agency, such as developing a new process for creative and account service briefs and leading regular internal training sessions.
APMA chairman David Lo thanked this year’s 39 judges and the Star Award sponsors.
Says Lo: “Congratulations to all of the 2014 winners and finalists. There was extremely tough competition this year, with a 32 per cent rise in entrants across a broad range of disciplines. There are gold winners from creative, experiential, PR and Media agencies this year, demonstrating a diverse mix of solutions for promotional marketing campaigns and helping to raise the bar for excellence in this field.”
The complete list of APMA Star Awards winners follows:
GRAND PRIX
CAMPAIGN: #SPCSunday
CLIENT: SPC Ardmona
AGENCY: Leo Burnett Melbourne
APMA IGNITE YOUNG ACHIEVER OF THE YEAR
Michelle Smith (The Zoo Republic)
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (UNDER $1 MILLION)
Gold
CAMPAIGN: Maxibon ‘Hangryman’
CLIENT: Peters Ice Cream
AGENCY: Leo Burnett Melbourne
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (OVER $1 MILLION)
Gold
CAMPAIGN: Victoria Bitter Live Ashes Scoreboard
CLIENT: Carlton & United Breweries
AGENCY: ApolloNation and Buzz
BEST SPONSORSHIP OR TIE-IN CAMPAIGN
Gold
CAMPAIGN: TAC – Support the Drive to Wipe Off 5
CLIENT: Transport Accident Commission
AGENCY: Graffiti Group
BEST SHOPPER MARKETING CAMPAIGN
Gold
CAMPAIGN: The LAB Experience
CLIENT: Best&Less
AGENCY: Edelman
MOST INNOVATIVE IDEA/CONCEPT
Gold
CAMPAIGN: Victoria Bitter Live Ashes Scoreboard
CLIENT: Carlton & United Breweries
AGENCY: ApolloNation and Buzz
BEST BRAND BUILDING CAMPAIGN
Gold
CAMPAIGN: Tui – Catch a Million
CLIENT: DB Breweries
AGENCY: ApolloNation
BEST BUSINESS-TO-BUSINESS CAMPAIGN (BUSINESS TRADE OR INTERNAL)
Gold
CAMPAIGN: KMS Shags
CLIENT: Kao Australia
AGENCY: Bashful
BEST CAMPAIGN MOST LIKELY TO DRIVE BEHAVIOUR
Winner
CAMPAIGN: Tim Tam 50th Birthday
CLIENT: Arnott’s Biscuits
AGENCY: The Zoo Republic
BEST RETAIL ACCOUNT SPECIFIC OR CHANNEL SPECIFIC CAMPAIGN
Gold
CAMPAIGN: The LAB Experience
CLIENT: Best&Less
AGENCY: Edelman
BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN
Gold
CAMPAIGN: NRMA Crashed Car Showroom
CLIENT: Insurance Australia Group
AGENCY: Whybin\TBWA Group Sydney
BEST USE OF SOCIAL MARKETING IN A CAMPAIGN
Gold
CAMPAIGN: #SPCSunday
CLIENT: SPC Ardmona
AGENCY: Leo Burnett Melbourne
BEST ACTIVITY GENERATING BRAND AWARENESS AND TRIAL
Gold
CAMPAIGN: Tui – Catch a Million
CLIENT: DB Breweries
AGENCY: ApolloNation
BEST ACTIVITY GENERATING BRAND VOLUME
Gold
CAMPAIGN: Tim Tam 50th Birthday
CLIENT: Arnott’s Biscuits
AGENCY: The Zoo Republic
BEST ACTIVITY GENERATING BRAND LOYALTY
Gold
CAMPAIGN: Slurpee ‘Xpandinator’
CLIENT: 7-Eleven
AGENCY: Leo Burnett Melbourne
BEST SMALL BUDGET CAMPAIGN ($75,000 AND UNDER)
Gold
CAMPAIGN: V Take Me to FMF
CLIENT: Frucor Beverages
AGENCY: OMD Australia
BEST USE OF CREATIVE IN A CAMPAIGN
Gold
CAMPAIGN: KMS Shags
CLIENT: Kao Australia
AGENCY: Bashful
BEST USE OF DIGITAL IN A CAMPAIGN
Gold
CAMPAIGN: Virgin Mobile Game of Phones
CLIENT: Virgin Mobile Australia
AGENCY: One Green Bean
8 Comments
But SPC SUNDAY was started before Leos did it?
Having not heard of SPC Sunday I wanted to find out more. So I did and now I’m confused.
http://www.smh.com.au/national/spc-sunday-campaign-boosts-sales-for-spc-ardmona-20140210-32cso.html
http://nofibs.com.au/2014/02/10/lindadrummond/
#leosorlinda
Watch the case again, it clearly states that Linda is the creator of the idea, SPC (Leo’s) helped escalate it. They’re not claiming the idea!
Where’s the case? Link?
?
And Grey continues to win for TAC.
Here’s the case study everyone – https://www.youtube.com/watch?v=M7SkLc7X5gg
If you’d like to know more, please get in touch.
Win a Grand Prix for ‘escalating’ something that was already escalated?