MDA 50 year reunion at Circa, Prince of Wales Hotel, St Kilda – Friday October 24, 12pm-4pm

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81d4f0f2-f92a-4233-979f-f92dfcf29142.jpgMonahan Dayman Adams (MDA) is set to launch a 50 year reunion on Friday, October 24, at Circa, Prince of Wales Hotel, Fitzroy Street St Kilda from 12.00-4.00pm.

 

Monahan Dayman Adams was an Australian powerhouse agency founded by Brian Monahan, Lyle Dayman (and later Phillip Adams) in Melbourne on 21 May 1964, during the height of Beatlemania.

For more information join the Facebook page, or RSVP to Robin Schutt robin18@bigpond.com or via phone: 0418 181 159.

Over three decades, MDA went on to work with iconic brands such as Westpac, Qantas, Nissan, Myer and Club Med. They won agency of the year titles and eventually merged with Mojo in the 80s uniting two of the most powerful local agencies into one.

 

Creative alumni included Terry Durack, Ted Horton, Tony Banks, Linda Thompson and Raj Marwah.

 

The reunion is open to all employees of the agency and the MDA/Mattingly, Autovantage and other subsidiaries. Those who felt like they belonged there are welcome to join in on the celebrations on the deck at Circa, Prince of Wales Hotel.

 

(Though in pure MDA tradition, it’s bound to be a much longer lunch.)