Ryobi promotes its new line trimmer in latest integrated campaign via Fenton Stephens

Screen Shot 2014-08-26 at 7.51.40 am.jpgRyobi has launched a new integrated campaign, created by Fenton Stephens, for its latest product innovation, a new line trimmer that can switch from corded to battery power.

The campaign runs on national television, supported by animated banners and consecutive double half page magazine ads.

The creative revolves around a power play, with a guy using the line trimmer to clear some yellow flowering weeds, all of which are taken care of with efficient ease. Apart from one petite, little specimen fluttering in the morning sunlight just beyond the reach of the line trimmer's reach.

The surviving flower almost breathes a sigh of relief, as is the way with anthropomorphic scenarios, before the battery is slotted into place and well, the rest, as they say, is history.

Client: Techtronic Industries
National Marketing Manager: Kon Romios
Brand Manager: Jane Bergen
Creative Agency: Fenton Stephens
Creative Director: Alex Fenton
Creative Team: Alex Fenton & Steve McKenzie
Agency Producer: Lisa Ramsey
Production Co: Airbag Productions
Director: Travis Hogg
Producer: Julie Rutherford.
DOP: Shelley Farthing-Dawe
Editor: Graeme Pereira
Music: Bryony Marx
Sound: Rodney Lowe - Production Alley


Tom G said:

Excellent spot. Proves that simplicity when teamed with good humour is a powerful approach to advertising. Well done

Paul H said:

Well done Al, nice and simple.

Ron Mather said:

Nice ad

Steve said:

Nice one Al and Travis

Ben said:

Nice one.

Simon said:

Good spot. Well directed. Saw it on air and both myself and my wife laughed. Well done.

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