Shapewear brand Nancy Ganz promotes new Slims collection in new campaign via Bashful

NG_SLIMS_A3_MASTERS_V2C.jpgInternational shapewear brand Nancy Ganz has this week launched an integrated print, digital, social, and PR campaign via creative and strategic agency Bashful, to support its Australian designed, innovative new Shapewear collection- Slims.
The beautifully shot modern black and white series of stills and video sees Australia's Next Top Model winner Tahnee Atkinson in her second campaign for Nancy Ganz as the face and body of Slims, which will feature across print, digital platforms, and social media channels from late August 2014.
The campaign will be amplified with blogger outreach from August, working with some of Australia's leading bloggers and Instagrammers.

NG_SLIMS_A3_MASTERS_V2C2.jpgThe campaign demonstrates a sequence of ultra-dynamic poses where the product is the hero. The sleek, modern and youthful images are futuristic in appearance, reinforcing the advanced technology in Slims and strategically drawing on the knowledge that this is the future of Shapewear.
The Slims campaign was shot in Sydney by photographer Max Doyle and styled by fashion authority Amanda Newman.
Designed in Australia, Nancy Ganz has listened to what women want and have created a solution that is lighter and more stylish, yet still a firm and functional shaping option.
Says Dianne Taylor, general manager marketing, Gazal: "This category is probably NG_SLIMS_A3_MASTERS_V2C3.jpgalong with sportswear one of the more innovative apparel categories. Listening to the needs of the customer and responding with innovations like SLIMS has enabled Nancy Ganz to continue to be at the forefront since its inception in the 1990s."
Click here to see the website.

Photographer: Max Doyle
Videographer: Joshua Heath
Stylist: Amanda Newman
Creative Agency: Bashful
Media Agency: Frontier
Client: Gazal
Shot at Mondo Digital Studios


no revolution here said:

i see we're posting catalogues on here now? must be why its called campaign 'brief'

Pear shaped said:

this agency obviously needs put in shape

Gore Vidal said:

Huh, 4:49?

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