Simon Veksner: What Sherlock Holmes can teach us about advertising

Screen Shot 2014-08-04 at 8.37.14 am.jpgBy Simon Veksner, Creative Director, DDB Sydney
The BBC series Sherlock Holmes is mega-popular.

No surprise. We like stories about people who are weird and smart.

And although Holmes is mostly a deductive, logical thinker...he could also make stunningly lateral leaps.

So what lessons does he have, for us creative types? READ ON...

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