Simon Veksner: What Sherlock Holmes can teach us about advertising
August 4 2014, 10:40 am | | No Comments
By Simon Veksner, Creative Director, DDB Sydney
The BBC series Sherlock Holmes is mega-popular.
No surprise. We like stories about people who are weird and smart.
And although Holmes is mostly a deductive, logical thinker…he could also make stunningly lateral leaps.
So what lessons does he have, for us creative types? READ ON…