Spikes Asia reveals seminar programme; Stefan Sagmeister, Ted Royer, Jean Lin, Amir Kassaei + Carter Murray among the 2014 speaker line-up
The Spikes Asia Festival of Creativity has today released the programme of inspiring seminars that delegates will benefit from at this year's Festival.Global perspectives will be shared from a host of speakers including addresses from some of the jury presidents. Stefan Sagmeister (far left), creative director, Sagmeister & Walsh, will explore the possibilities to achieve happiness as a designer; Jean Lin (top right), global chief executive officer, Isobar, will take a look at bringing innovation principles to marketing; and Ted Royer (bottom right), chief creative officer, Droga5, will focus on the partnership between agency and marketer and how the rules of relationships can be applied to advertising.
Other thought-provoking seminars include DDB Presents with Casey
Neistat (top left), writer, director, editor and filmmaker. FCB with 'Unleashing
Potential: Creativity & Innovation', seeing FCB's Worldwide CEO,
Carter Murray (top right) and James Mok (bottom left), executive creative director, APAC,
exploring how transformative change can be achieved by unleashing
potential in creativity, brands and consumers. Amir Kassaei (bottom right), global chief creative officer, DDB Worldwide, will provide his point of view on
how the power of influence can change the way people think, behave and
purchase. Global digital companies will also take to the stage and
include Twitter, Google and YouTube.
With a focus on the region
and sharing insights on how to resonate with Chinese audiences, Longyin
Review will present a session on 'Touching the Hearts of a Billion
Chinese'. Jimmy Lam (top left), vice chairman & chief creative officer, DDB
Group, North China; Tomaz Mok (top right), chairman, McCann China; and Norman Tan (bottom left), chairman & chief creative officer, Lowe China, will use their
accumulated decades' worth of experience to share their insights on how
to tap into a country that has such vast geographic, culinary and
dialect differences.Continuing with the theme of culture, Cheil will turn their attention to India; another country where language and culture change every few hundred kilometres. 'Communicating to Two and a Half Indians' will see Nima DT Namchu (bottom right), chief creative officer of Cheil India, discussing whether it's possible to be creative in both communication and technology.
Says Andrea Hayes, festival director, Spikes Asia: "With 40 seminars taking place,
Spikes Asia is the essential destination for anyone in the industry
wanting to stay ahead of the game. This region is culturally diverse and
complex and Spikes Asia offers a unique platform to learn, test and
develop ideas through our unmissable regional and global speaker line
up, masterclasses and networking opportunities."Spikes Asia offers four days of inspiring seminars, forums, tech talks, networking nights and awards. Taking place from 23-26 September at Suntec Singapore, registrations to attend the event are now open and anyone wishing to book their place can do so through www.spikes.asia.
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