SunRice set to launch new national campaign for 90 second Ready Meals this Sunday via Disciple

SUNRICE-DISCIPLE.jpgSunRice is set to launch a new national campaign this Sunday via Sydney agency Disciple for 90 second Ready Meals, celebrating men who solve problems with 'Micro Effort'.

"The great thing about our target market is that they don't just think outside the box, they'll also use that box as a chair," says Disciple copywriter Alan Wilson. "And that's why Ready Meals are perfect. No fuss, no mucking about. It's quick and easy food that tastes great, especially in front of the footy on a Friday night".

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Says SunRice head of marketing and innovation Nathan Low: "Disciple really understood the mindset of our consumer when looking for a great tasting convenience meal, and developed a campaign idea that cleverly highlights both the functional and emotional product benefits."

Directed by Alex Roberts from Finch, the TVC will launch nationally on Pay TV from August 24.

Executive Creative Director: Pete Buckley
Executive Creative Director: Tim Brown
Art Director: Peter Defries  
Copywriter: Alan Wilson
Designer: Ilya Aronovich
Group Account Director: James Watts
Account Executive: James Arnold
Agency Producer:  David Steindl

Client: SunRice
Head of Marketing and Innovation: Nathan Low
Senior Marketing Manager: Lindy Hickey
Production Company: Finch
Director: Alex Roberts
DoP: Peter Eastgate
Producer: Camilla Dehnert
Post Production: Alt.Vfx
Sound Design: Nylon Studios

13 Comments

Noel Smyth said:

Nice one fellas!

J said:

I lol'd.

Rich said:

Sweet.

The Commentator said:

There's a campaign idea in there. Well done.

I really said:

like this

Neil said:

Nice. I likes.

Nancy said:

Nice one Al & Pete

Mike said:

And kudos to director Alex Roberts too. Nice understated job there.

Bevo said:

Good stuff Big Al...

matta said:

Good one boys!

PG said:

Who's the good looking roster in the window?

Jimmy said:

Wow- a rice ad. Who cares.

Daniel said:

Brilliant concept, equally well-executed.

Great advertising!

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