Sydney agency Workshop wins Sirens round 2 for Healthdirect Australia’s ‘Spot the Difference’ spot

An ad titled “Spot the Difference” for Healthdirect Australia has scored Sydney agency Workshop Australia a win in the Single category, and is also the Overall winner of the second round of the Sirens Awards 2015.

Written by Matt Arbon (left) and Alex Davidson (right) from Workshop, the 30 second ad was directed by Sandcastle Studios. The radio spot was part of an integrated campaign to drive brand awareness and increase visits to mindhealthconnect, an online government service providing a range of mental health resources from Australia’s leading health organisations.

Click here to listen to the winning spots.

Says Arbon and Davidson: “Mental health is an issue that affects millions of Australians, including people close to us, but often the signs go unnoticed. Unlike most campaigns that focus on the sufferer, this campaign targets their friends or family to help spot the signs of a mental health issue.”

The Campaign category for Round 2 was won by Cooch agency for the campaign, “Underpants, Footy, Nipples, Tooth, Sensitive Part”. Written and directed by Ron Samuel & Mick Colliss, with additional directors Marty Braine and Nick Gallagher, the series of 3 x 30 second ads created for the Department of Transport uses humorous situations to encourage people to save time by checking demerit points, paying rego, booking a driving test and paying for a driver’s licence online.