Sydney Opera House takes dangerous ideas to the street in new outdoor work for FODI 2014
The Sydney Opera House is shedding light on contentious issues with an outdoor campaign that unlocks 'dangerous' hidden statements to launch the Festival of Dangerous Ideas (FODI), presented by the Sydney Opera House and the St James Ethics Centre from 30 August 2014.The thought provoking concept - created in partnership with JCDecaux Innovate and the Sydney Opera House - features Citylights panels that use day/night printing technology to imply censored information during the day which is revealed after dark.
Says Christina Erskine, acting marketing manager, Sydney Opera House
Presents: "At the Festival of Dangerous Ideas, we aim to get
people engaged with some of the more contentious issues that face our
society today. Through a series of tactically chosen JCDecaux sites,
FODI has joined forces with JCDecaux's Innovate team to produce a
campaign of hidden 'dangerous' statements, which both arouses curiosity
and gets people talking. The campaign is further strengthened by cross
channel activity, to reinforce the Festival's key messages. We very
pleased to have worked on an out-of-the-box campaign with our media
partner JCDecaux."Says Essie Wake, marketing director, JCDecaux Australia: "The FODI campaign is the perfect fit for our audience. It's thought provoking, intriguing and sure to get people talking. We're pleased to have been able to work with the Opera House on developing an Innovate execution that really compliments the overall FODI strategy."
The FODI Innovate panels are live on 10 sites across the Sydney CBD from 19 - 25 August.
JCDecaux Innovate
Advertiser: Sydney Opera House
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