Official: Tourism WA picks cummins&partners as new strategic marketing partner following pitch

EP - Perth, Western Australia (3).jpgFollowing a robust nationwide tender process, Tourism Western Australia has announced cummins&partners as its new strategic marketing partner.

The appointment was first flagged by Campaign Brief WA earlier this morning.

Says Chris Jeffares, managing director, cummins&partners: "We are incredibly excited to be working with Tourism Western Australia and are focused on delivering on their 2020 strategy. It was an involved and thorough process across the full communications spectrum, and a great win for the agency and testament to our team's industry experience and our integrated model."
Says Stephanie Buckland, Tourism Western Australia chief executive officer: "cummins&partners was selected from a competitive field because of its outstanding submission, which demonstrated the agency's strong strategic approach, creative thinking and execution.

"The tender panel found cummins&partners showed a high level of strategic and creative thinking along with an in-depth understanding of the tourism sector, Tourism WA's brand and our
core target markets."

Says Adam Ferrier, chief strategy officer, cummins&partners: "As a ridiculously proud West Australian I am honoured that we have been selected as Tourism Western Australia's agency. The pitch process allowed us to demonstrate our integrated approach to communications, and what we'd like to think was our seamless strategy to creative processes. However, enough buzzwords - simply put, we are completely and utterly stoked."

The win builds on cummins&partners strong pedigree in tourism, sports and event marketing.


^ that PR release said:

Cr&P said:

C&P are a good agency, but they don't act like the big boys. They'll take anything. See also: Vodaphone pitch.

wow said:


If you work in an agency of any size or standing in dare say your new biz team put in a tender for it too. And I bet they would kill to work on Vodafone as well. So really...are you from one of the so called big boys...because they would go for both these accounts. And your ignorance suggests to me you're not. Shoo fly. Shoo.

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