World Animal Protection launches world's first-ever 3D print petition via FHV BBDO; life-size elephant being created now at Amsterdam Airport

3d-petition.jpgWorld Animal Protection has launched a campaign where Dutch people can pledge never to ride an elephant again. Each time a name is added to the petition, a specially developed 3D printer prints a piece of a life-size elephant at Amsterdam Airport Schiphol: the world's first-ever 3D print petition. A live stream of the printing progress is available at www.stapvandeolifantaf.nl.

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The project is a partnership between World Animal Protection, Dutch advertising agency FHV BBDO, 3D printer manufacturer Ultimaker, production company Minivegas and 3D designer Joris van Tubergen.

For the project a special 3D printing installation was created using 5 Ultimaker 3D printers. The printers and print heads are flipped upside down. This way they can print revolutionary high columns of more than 2.5 meters in height. Placed in parallel to each other and working in sync, these printers can print the enormous elephant in a very short period of time.

Says Van Tubergen, 3D designer: "It takes an ordinary 3D printer months to print large objects, but by using five 3D printers simultaneously and printing in 60 very high columns, we managed to reduce printing time dramatically."

Everyone who pledges has their name printed on the elephant with a special font -called Elephont- which makes it look like elephant skin. Although only Dutch people can pledge, everyone who visits Schiphol Airport can check out the 3D printing installation and everyone can follow the progress of the printing 24/7 through the live stream.

World Animal Protection (previously known as WSPA) urges people not to ride elephants on their holiday. Most of the captive elephants in the tourism industry have been captured illegally from the wild. And elephant rides and shows cause severe pain, stress and suffering for the animals.

Says Pascal de Smit, director of World Animal Protection The Netherlands: "A petition in the form of a life-size 3D printed elephant is a unique and innovative way to draw attention to the cruelty inflicted on thousands of elephants in the tourism industry. Every participant literally helps to build awareness for elephant abuse."

More than 20,000 people have signed the petition.

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